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一、標準型開頭
標準型的開頭涵蓋了以下幾方面內容：人物，事件，時間，地點，原因和形式。這種寫法很像新聞寫作中的六個W，它使讀者對於文章即將涉及哪些內容有一個清晰的印象。其中最標準的就是概括性的開頭，而最普通的概括性開頭往往就是重複一遍問題： "While I have had many opportunities to serve in the capacity of a leader in both my personal and professional lives, there are two occasions that I feel clearly demonstrate my managerial potential." "There are two individuals who have deeply shaped my professional thinking." "My most important cross-cultural experience is related to the fifteen months I spent in Thailand as a teacher of Economics andBusinessin a Cambodian refugee camp."
二、驚奇型開頭
這種MBA essay開頭意在使讀者大吃一驚，從而引發他們的閱讀興趣。如：
"Recently, I was trapped on a ledge more than 300 feet above the ground when an unexpected snow storm hit while I was rock climbing." "During my senior year in college, my father was diagnosed with terminal skin cancer."
三、動作型開頭
動作型開頭則一開始就把讀者帶入某一行為之中，它尤其適合需要節省空間的短文章以及用故事作為開頭的敘述型/描述型文章。如：
"I carried the puck up the left wing and couldn't find a team-mate as I reached the offensive zone."
四、領導型開頭
領導型的開頭在MBA essay的一開始就給讀者一個對於作者的某個領導職能的深刻印象。這類文章旨在展現一個自信的、目標明確的申請人。在使用這類開頭的時候，文章接下來的內容必須十分有力度，以支撐起這一形象。下面舉例的三個開頭出於同一篇文章，分別用於引導三個部分的內容。
"During the summer before my senior year, I founded and managed a company that employed five people and grossed twenty thousand dollars." (第一部分) "In my senior year atHarvard, I led our ECAC champion hockey team in points, becoming the first player to ever begin his career on the J.V. team and finish as the varsity's leading scorer." (第二部分) "I paid for the majority of my college education, while achieving Dean's List every semester, spent forty hours each week participating in a Division 1 athletic program, worked ten to fifteen hours each week to help defray tuition costs, and also maintained a balanced social life." (第三部分)
五、資訊型開頭
這種開頭向讀者傳達一個事實或資訊，而這一事實或者與你的文章的主題有關，或者傳達了關於你的某種資訊：
"Technological innovation is occurring at an ever-increasing pace." "Six months ago, my church implemented a new organizational structure in which all the various church functions were consolidated under the responsibility of one of ten different committees."
六、引言式開頭
如果你選擇一句引語作為開頭，你最好選擇不同尋常的、深奧的、有趣的、或者晦澀的引語，而且這個引語不能太長。你選擇的引語應該包涵你希望向讀者表達的某個意思。不要使用諺語或者類似的陳詞濫調，也不要嘗試在你的文章裡對這句引言作出解釋。錄取委員會更感興趣的是你如何對這句諺語作出反應，而不是直白的解釋。下面就是一個引言式開頭的示例：
"'It's in my blood, it's in my veins, I am the ghost who entertains.' -- Peter Weiss, Wie dem Herrn Mockinpott das Leiden ausgetrieben wird"
七、對話式開頭
這種MBA essay開頭把讀者引入一場對話當中。它可能是真實的對話，也可能只是你的想法的一個小小片斷：
"Stop foolin' around, old boy. How would anMBAhelp you? Better get on with your career." "First-rate skiing, the Winter Carnival, a bucolic setting, Ivy League football, and a great career at the end of it all? Who wouldn't want a Tuck MBA?"
以上就是MBA essay七大標準開頭，開頭之所以如此重要，是因為它是你的essay主旨的體現，有時候一個好的開頭能吸引人讀者的注意力，從而為你的essay增彩不少。所以大家一定要重視MBA essay開頭的寫法。